MBC Television Company And The Sandbox Announce Partnership

• On the basis of the “sandbox” The Sandbox there will be a TV studio office
• It is owned by MBC from South Korea.
• In the virtual world, she will create unique content

On Thursday, September 1, one of the largest TV companies in South Korea MBC (Munhwa Broadcasting Corporation) signed a partnership agreement with The Sandbox. As part of the deal, the administration of the ” sandbox ” will add a virtual office-studio of the broadcaster to the platform. 

The purpose of the agreement is to create truly new and unique content based on Metaverse. In fact, the deal was the first step towards the transfer of traditional television to the virtual space. 

As part of the deal, MBC will organize its own office called Sangam based on The Sandbox. Immediately, the company plans to create content that will later be broadcast to users of the ” sandbox “.

Animoca Brands, developer and owner of the Sandbox, praised the deal. The representative of the company replied that this is a major step in the development of the project.

The Sandbox previously partnered with K-pop agencies SM and Cube Entertainment, as well as entertainment giant CJ ENM. As part of these deals, the metaverse will receive a new layer of unique content, which in the future will significantly expand the reach of the audience. 

As for MBC, the company already has experience with Metaverse. She launched the first ever music show to feature avatars of real members. The project is called Avatar Singer. Previously, we talked in detail about how concerts are held in Metaverse . This can become a new step towards the global integration of the virtual space.