Emirates Launches Nft And Flies Into The MetaverseKiana Griffin
Emirates Airlines has announced that it plans to transform its pavilion at Expo 2020 Dubai into a hub for Web3, NFT and Metaverse products.
“The Emirates Pavilion at Expo 2020 Dubai will also be repurposed as an innovation hub, including the development of the airline’s metaverse and NFT projects.”
In addition, the largest airline in the United Arab Emirates announced the launch of the NFT collection , which, according to its representatives, will help improve not only the company’s income, but also communication with its customers.
Emirates is at the forefront of innovation in the airline industry. The company was one of the first to launch virtual reality on its official Emirates app and on Emirates.com. This gave people the opportunity to have an immersive 3D experience and view the interior of the aircraft.
The technology to this day is helping thousands of customers view the cabin of an aircraft to decide on a seat choice and book a seat online. Passengers can also use the 3D seat map to explore their seats before checking in. The airline was the first to release a VR app on the Oculus store. Users are given the opportunity to experience the life-size interior of the Emirates A380 and Boeing 777-300ER Gamechanger aircraft. In addition, passengers can use the application to look into the cockpit and pick up their belongings from the waiting room.
Considering the fact that the airline already has a clear approach to innovation, the introduction of the latest technology to further improve its services is not surprising. It is not yet clear how it will use NFT and Web3 technology.
The United Arab Emirates is positioning itself as a cryptocurrency hub. The country has recently been actively making efforts to attract leading crypto exchanges. The country intends to secure its place in the crypto world by introducing regulations for this space.
Emirates Chairman and CEO Ahmed Al Maktoum said government regulations and policies are driving the development of the country’s digital economy, especially in Abu Dhabi and Dubai, where the country’s authorities recently gave permission to Binance to provide its services through its subsidiary Binance (AD) Limited. .
Regarding the airline, its CEO also noted:
“Emirates has always used cutting-edge technology to improve our business processes, enhance the customer experience and enrich the skills and experience of our people. We are excited about the possibilities of the digital space of the future and are ready to invest significant financial and resource resources…”.