Snoop Dogg to Introduce Digital Cannabis Farms as NFTs
American rapper Snoop Dogg, in collaboration with MOBLAND, will create digital marijuana farms in the project’s metaverse. This was reported to ForkLog by representatives of the startup.
MOBLAND intends to be a pioneer in the concept Grow and Earn, providing users of the virtual world with a wide range of utilities for business buildings and land. The project’s metaverse has a mafia theme and is seen by the team as a “crypto version of the video game Mafia Wars”.
The startup was backed by Twitch co-founder Justin Kang, Terra co-founder Do Kwon, Animoca Brands, and other investors.
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As part of the collaboration with Snoop Dogg, participants in the metaverse will have access to a limited collection of digital marijuana farms in the form of non-fungible tokens and exclusive content from the rapper’s son, NFT collector ChampMedici.
According to the musician, it was he who suggested the idea of the release and offered MOBLAND as a partner.
“I have watched my father play video games all my life. Cannabis and joysticks live hand in hand with it. Therefore, it seems to me that it was an obvious decision to bring the metaverse and digital weed together, ”said ChampMedici.
Recall that in February Snoop Dogg announced turning his Death Row Records into the first NFT label.
In 2021, the rapper admitted that is Cozomo de’ Mediciwhich has collected a collection of hundreds of non-fungible tokens.